The New Edit
An independent consultancy working with brands and individuals across luxury, fashion and lifestyle.
Let’s work together01 / About
A considered perspective. An international approach.
From shaping a brand’s identity to coordinating its presence in the media, we bring a considered approach to how you communicate and present yourself.
Founded by Camila Varella, THE NEW EDIT brings together brand consultancy, public relations, talent coordination and styling.
Based in London, Camila’s experience spans Europe, the Middle East and Latin America, including roles at Cartier, Jimmy Choo and within luxury fashion PR agencies. Her background encompasses press office operations, editorial projects, celebrity dressing, events and marketing.
With a Master’s in Luxury Brand Management from Istituto Marangoni and a degree in Marketing & Advertising, she combines an understanding of brand identity with hands-on experience in communications and coordination.
THE NEW EDIT offers a personal, collaborative approach, with support tailored to each client’s goals.
- Experience
- Experience includes Cartier, Jimmy Choo and agency projects supporting brands such as Fendi, Loro Piana and Jacquemus, among others.
- Markets
- United Kingdom, wider Europe, the Middle East and Latin America.
- Education
- Master’s in Luxury Brand Management — Istituto MarangoniBachelor’s in Social Communication: Marketing & Advertising — ESPM
02 / Services
What we do.
Tailored support for brands and individuals across strategy, communications and image.
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Brand & Marketing Consultancy
Helping brands define their positioning, communicate their identity and plan their next steps. Support includes brand messaging, audience insights, content planning and marketing initiatives.
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Public Relations & Communications
Building brand visibility through thoughtful communication. Services include press materials, media outreach, editorial coordination, launch and event support, and coverage reporting.
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Media, Talent & VIP Coordination
Bringing together the people and details behind editorial, talent and VIP projects. Support includes stylist and talent liaison, gifting, product loans, celebrity dressing, appointments and event logistics.
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Styling & Image Consultancy
A considered approach to personal style and presentation. Support includes wardrobe editing, outfit curation and styling for events, appearances and shoots, tailored to each client’s identity and needs.
03 / Portfolio
Selected work.
04 / Contact
Let’s work on your next chapter.
For project enquiries, collaborations or to explore how we can work together, get in touch.
milavarella@hotmail.comLondon. Available for international projects.